The diamond capital will become that of the sommellerie next March. An exceptional meeting of which Terre de Vins will be one of the partners.
Fifty years after the first ASI competition for Best Sommelier in the World won by Frenchman Armand Melkonian, Belgium has been preparing for more than two years to welcome once again (*) the most prestigious event. And this Tuesday, September 18, less than six months of the event, the case took a very concrete turn with a presentation of the stakes of the competition, the ambitions of the organizers and the commitment of the partners.
While the member countries of the International Sommellerie Association still have a few weeks to select and register their representative, the three shots were given in a building with futuristic architecture that dominates the commercial port of the Flemish city. In the presence of Andrès Rosberg , Michèle Chantôme and Philippe Faure-Brac , respectively president, secretary general and treasurer of the ASI, William Wouters, president of the Gilde of the sommeliers of Belgium, spoke with humor and emotion the long preparatory work.
For if the more than sixty expected participants train on a daily basis in order to better defend their chances, in the shadows a team of volunteers works in Belgium to offer them the best possible conditions during the competition. And here, everything is a matter of means! The contribution of the partners at the forefront of which include the wines of the Cotes du Rhone and Austrian Wine is therefore essential to accommodate the national delegations and the media that will follow the contest disputed in three stages.
A multi-faceted contest
In this context, Terre de Vins (represented in Antwerp by Rodolphe Wartel its director) and its readers will occupy a privileged place since our title was chosen as a press partner for France as were Decanter for the United Kingdom and Meininger for Germany. A media orientation that goes in the direction desired by President Andres Rosberg upon his election, a little over a year ago in Bordeaux.
The contest is also an exceptional promotional showcase. To exploit this facet, France wine has largely mobilized in the image of Gérard Bertrand, the Malartic vineyards, the Clarence Dillon estate and the Perrin Family who have joined a very international pool of support where appear actors of the world Portuguese, Italian and Spanish winemakers. Domains and houses that will accompany the competition with master classes, tastings and presentations during the lunches and dinners planned in Antwerp from March 10th to 15th.
Finally, the diamond world will also contribute with, for the winner, a cluster-shaped brooch set with white and green diamonds. A unique model specially made for the occasion by the Untold house.
(*) In Brussels in 1983, after two Italian successes, Jean-Luc Pouteau brought the title back to France.