Beam Inc. 16th December,2011
510 Lake Cook Road
Deerfield, Illinois 60015-4964
www.beamglobal.com
Crafting the Spirits that Stir the World
NEWS RELEASE
FOR IMMEDIATE RELEASE
CONTACTS:
Media Relations – Beam Investor Relations – Beam Cooley Distillery
Clarkson Hine Tony Diaz David O’Siochain
+1-847-444-7515 +1-847-444-7690 +353 (0) 1649 6322
Clarkson.Hine@beamglobal.com Tony.Diaz@beamglobal.com David.Osiochain@pembrokecomms.ie
BEAM ANNOUNCES AGREEMENT TO PURCHASE COOLEY DISTILLERY,
AWARD-WINNING IRISH WHISKEY COMPANY
 Beam Entering Fast-Growing Irish Whiskey Category Opportunity to Leverage Beam’s Strong Distribution and Brand-Building Capabilities Award-Winning Portfolio of Irish Whiskeys Includes Kilbeggan and Connemara
Dublin, Ireland, and Deerfield, Illinois, December 16, 2011 – Beam Inc. (NYSE: BEAM), a leading global premium spirits company, today announced that it has entered into an agreement to purchase Cooley Distillery, the award-winning independent Irish whiskey producer. The acquisition of Cooley, the industry’s only remaining independent Irish whiskey distillery, will mark Beam’s entrance into one of the spirits industry’s fastest-growing categories. The purchase price is approximately $95 million on a debt-free basis.
Cooley owns and produces the Kilbeggan, Connemara, Tyrconnell and Greenore brands. It currently sells approximately 250,000 9-liter cases per year – divided among its brands, private label products and bulk sales to third-party customers – and has production capacity to support substantial future growth. Beam expects the acquisition to be earnings neutral in 2012 and increasingly accretive moving forward.
“Cooley is one of only three sources for Irish whiskey, and the only independent player, so this transaction is a unique and compelling high-return opportunity to enter one of the industry’s highest growth categories,” said Matt Shattock, president and chief executive officer of Beam. “We see the opportunity to leverage our combination of scale with agility to further build consumer demand for Cooley’s award-winning brands, and to expand distribution off a relatively small base in key export markets for Irish whiskey across North America and Europe. Cooley’s brands and distilleries have a heritage that’s unmatched in the world of Irish whiskey, so they will be a great fit with our portfolio of brands with long and rich histories. We look forward to being good stewards of these iconic Irish assets. We are also eager to work with the Cooley team, led by the Teeling family, who have built Cooley with so much pride and passion, to capitalize on the opportunities that lie ahead.”
John Teeling, Chairman and Founder of Cooley Distillery, said, “Beam understands whiskey. They have the culture, experience and global strength to enable the Cooley portfolio of brands to reach their potential in the fast growing
Crafting the Spirits that Stir the WorldCooley distillery logo.jpg
Irish whiskey category. The renaissance in Irish whiskey, most evident in the United States, is now spreading across the world. Through Beam, our brands, built on quality, will be introduced to a host of new consumers. I am certain that the marriage between Cooley and Beam will benefit all.”
With both grain and malt distilleries, Cooley is able to produce a complete range of Irish whiskey styles. The company’s Kilbeggan Distillery, opened in 1757, is reputed to be the world’s oldest distillery and produces Cooley’s flagship blended Irish whiskey. Cooley’s many accolades include being named European Spirits Producer of the Year for an unprecedented four consecutive years by the International Wine & Spirit Competition (2008-2011).
The Irish whiskey category grew 11.5% in 2010 to 4.86 million cases according to Impact Databank. The leading markets for Irish whiskey, according to Impact, are the United States, Ireland, the United Kingdom, France, South Africa and Germany.
The transaction is structured as a tender offer in which Beam will offer Cooley’s stockholders $8.25 in cash for each outstanding share of Cooley stock. The transaction is conditioned upon holders of at least 80% of Cooley’s outstanding stock accepting the offer and other customary closing conditions. Holders of over 75% of Cooley’s outstanding stock have irrevocably agreed with Beam to tender their shares in the offer. The parties expect to complete the transaction in the first quarter of 2012.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam® Bourbon, Maker’s Mark® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Knob Creek® Bourbon, EFFEN® Vodka, Pucker™ Flavored Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, and Skinnygirl® Cocktails. The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
About Cooley Distillery
Cooley Distillery is the award winning independent Irish whiskey distillery. Established in 1987, Cooley takes its name from the location of its distillery, situated at the foothills of the Cooley Mountains, in Co. Louth. Cooley has an award winning portfolio of Irish whiskeys including Kilbeggan Irish whiskey, Tyrconnell Single Malt, Connemara Peated Single Malt and Greenore Single Grain Irish whiskey. To learn more about Cooley Distillery visit www.cooleywhiskey.com.
Forward-Looking Statements
This press release contains statements relating to future results, which are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties, and include statements as to the anticipated timing of closing, the expected earnings impact of the transaction and the expected benefits of the transaction. Readers are cautioned that these forward-looking statements speak only as of the date hereof, and the company does not assume any obligation to update, amend or clarify them to reflect events, new information or circumstances occurring after the date of this release. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: the risk that the closing of the transaction may be delayed or not occur because of the failure of a closing condition; general economic conditions and credit market instability; customer
Crafting the Spirits that Stir the World
defaults and related bad debt expense; competitive market pressures (including pricing pressures); changes in customer preferences and trends; risks pertaining to strategic acquisitions and joint ventures, particularly financial and integration risks; any possible downgrades of the company’s credit ratings; commodity and energy price volatility; risks associated with doing business outside the United States, including currency exchange rate risks; inability to attract and retain qualified personnel; the impact of excise tax increases and customs duties on distilled spirits; the status of the U.S. rum excise tax cover-over program; dependence on performance of distributors and other marketing arrangements; costs of certain employee and retiree benefits and returns on pension assets; tax law changes and/or interpretation of existing tax laws; potential liabilities, costs and uncertainties of litigation; ability to secure and maintain rights to trademarks and trade names; impairment in the carrying value of goodwill or other acquired intangible assets; disruptions at production facilities; risks related to the Home & Security spin-off; and other risks and uncertainties detailed from time to time in the Company’s Securities and Exchange Commission filings.
© 2011 Beam Inc., Deerfield, IL
# # #

Beam Inc.510 Lake Cook RoadDeerfield, Illinois 60015-4964www.beamglobal.comCrafting the Spirits that Stir the WorldNEWS RELEASEFOR IMMEDIATE RELEASECONTACTS:Media Relations – Beam Investor Relations – Beam Cooley DistilleryClarkson Hine Tony Diaz David O’Siochain+1-847-444-7515 +1-847-444-7690 +353 (0) 1649 6322Clarkson.Hine@beamglobal.com Tony.Diaz@beamglobal.com David.Osiochain@pembrokecomms.ieBEAM ANNOUNCES AGREEMENT TO PURCHASE COOLEY DISTILLERY,AWARD-WINNING IRISH WHISKEY COMPANY Beam Entering Fast-Growing Irish Whiskey Category Opportunity to Leverage Beam’s Strong Distribution and Brand-Building Capabilities Award-Winning Portfolio of Irish Whiskeys Includes Kilbeggan and ConnemaraDublin, Ireland, and Deerfield, Illinois, December 16, 2011 – Beam Inc. (NYSE: BEAM), a leading global premium spirits company, today announced that it has entered into an agreement to purchase Cooley Distillery, the award-winning independent Irish whiskey producer. The acquisition of Cooley, the industry’s only remaining independent Irish whiskey distillery, will mark Beam’s entrance into one of the spirits industry’s fastest-growing categories. The purchase price is approximately $95 million on a debt-free basis.Cooley owns and produces the Kilbeggan, Connemara, Tyrconnell and Greenore brands. It currently sells approximately 250,000 9-liter cases per year – divided among its brands, private label products and bulk sales to third-party customers – and has production capacity to support substantial future growth. Beam expects the acquisition to be earnings neutral in 2012 and increasingly accretive moving forward.“Cooley is one of only three sources for Irish whiskey, and the only independent player, so this transaction is a unique and compelling high-return opportunity to enter one of the industry’s highest growth categories,” said Matt Shattock, president and chief executive officer of Beam. “We see the opportunity to leverage our combination of scale with agility to further build consumer demand for Cooley’s award-winning brands, and to expand distribution off a relatively small base in key export markets for Irish whiskey across North America and Europe. Cooley’s brands and distilleries have a heritage that’s unmatched in the world of Irish whiskey, so they will be a great fit with our portfolio of brands with long and rich histories. We look forward to being good stewards of these iconic Irish assets. We are also eager to work with the Cooley team, led by the Teeling family, who have built Cooley with so much pride and passion, to capitalize on the opportunities that lie ahead.”John Teeling, Chairman and Founder of Cooley Distillery, said, “Beam understands whiskey. They have the culture, experience and global strength to enable the Cooley portfolio of brands to reach their potential in the fast growingCrafting the Spirits that Stir the WorldIrish whiskey category. The renaissance in Irish whiskey, most evident in the United States, is now spreading across the world. Through Beam, our brands, built on quality, will be introduced to a host of new consumers. I am certain that the marriage between Cooley and Beam will benefit all.”With both grain and malt distilleries, Cooley is able to produce a complete range of Irish whiskey styles. The company’s Kilbeggan Distillery, opened in 1757, is reputed to be the world’s oldest distillery and produces Cooley’s flagship blended Irish whiskey. Cooley’s many accolades include being named European Spirits Producer of the Year for an unprecedented four consecutive years by the International Wine & Spirit Competition (2008-2011).The Irish whiskey category grew 11.5% in 2010 to 4.86 million cases according to Impact Databank. The leading markets for Irish whiskey, according to Impact, are the United States, Ireland, the United Kingdom, France, South Africa and Germany.The transaction is structured as a tender offer in which Beam will offer Cooley’s stockholders $8.25 in cash for each outstanding share of Cooley stock. The transaction is conditioned upon holders of at least 80% of Cooley’s outstanding stock accepting the offer and other customary closing conditions. Holders of over 75% of Cooley’s outstanding stock have irrevocably agreed with Beam to tender their shares in the offer. The parties expect to complete the transaction in the first quarter of 2012.About Beam Inc.As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam® Bourbon, Maker’s Mark® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Knob Creek® Bourbon, EFFEN® Vodka, Pucker™ Flavored Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, and Skinnygirl® Cocktails. The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases.Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.About Cooley DistilleryCooley Distillery is the award winning independent Irish whiskey distillery. Established in 1987, Cooley takes its name from the location of its distillery, situated at the foothills of the Cooley Mountains, in Co. Louth. Cooley has an award winning portfolio of Irish whiskeys including Kilbeggan Irish whiskey, Tyrconnell Single Malt, Connemara Peated Single Malt and Greenore Single Grain Irish whiskey. To learn more about Cooley Distillery visitKilbeggan Irish Whiskey - The worlds best blended Whiskey www.cooleywhiskey.com.Forward-Looking StatementsThis press release contains statements relating to future results, which are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties, and include statements as to the anticipated timing of closing, the expected earnings impact of the transaction and the expected benefits of the transaction. Readers are cautioned that these forward-looking statements speak only as of the date hereof, and the company does not assume any obligation to update, amend or clarify them to reflect events, new information or circumstances occurring after the date of this release. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: the risk that the closing of the transaction may be delayed or not occur because of the failure of a closing condition; general economic conditions and credit market instability; customerCrafting the Spirits that Stir the Worlddefaults and related bad debt expense; competitive market pressures (including pricing pressures); changes in customer preferences and trends; risks pertaining to strategic acquisitions and joint ventures, particularly financial and integration risks; any possible downgrades of the company’s credit ratings; commodity and energy price volatility; risks associated with doing business outside the United States, including currency exchange rate risks; inability to attract and retain qualified personnel; the impact of excise tax increases and customs duties on distilled spirits; the status of the U.S. rum excise tax cover-over program; dependence on performance of distributors and other marketing arrangements; costs of certain employee and retiree benefits and returns on pension assets; tax law changes and/or interpretation of existing tax laws; potential liabilities, costs and uncertainties of litigation; ability to secure and maintain rights to trademarks and trade names; impairment in the carrying value of goodwill or other acquired intangible assets; disruptions at production facilities; risks related to the Home & Security spin-off; and other risks and uncertainties detailed from time to time in the Company’s Securities and Exchange Commission filings.© 2011 Beam Inc., Deerfield, IL# # #

12/4/2012

Lord Henry Mountcharles with his own brand 'Slane Castle' whiskey

Lord Henry Mountcharles with his own brand – Slane Castle Whiskey

A DECISION by the new owners of Cooley Distillery not to supply whiskey to independent operators has been slammed as “anti-competitive” by Slane Castle owner Lord Henry Mountcharles.

An angry Mountcharles said he had to cut short a US marketing trip for his own-label brand when he discovered that the international Beam group would not sell him any more whiskey.

“It is not what they have done, it’s the way they did it. It feels like we’ve been cut off at the knees,” he said.

Success

Former Cooley director Willie McArthur, who is working in a marketing role for Beam — producers of the Jim Beam bourbon brand — said the own-label sellers were unwitting victims of the “runaway” success of Irish whiskey.

“The speed at which sales are growing caught everybody by surprise, including the new owners of Cooley. They have done a full review and the sales people say we may need more whiskey than we actually have.

“We aim to create another Jameson — we are thinking at that kind of level. We have to make sure we do not run out of whiskey in three years’ time,” he said, explaining that this potential shortage explained the abrupt nature of the withdrawal.

He added: “We have contracts with a few customers but most, like Lord Henry, would just place orders as required and we cannot accept new orders.”

Slane Castle Irish Whiskey was launched in 1999, targeting the premium US market, with Irish prices of €50 a bottle.

“We were about to sign a large distribution deal in the US when we learned our supplies would be cut off,” Mountcharles said

“I told Beam I regard their actions as anti-competitive. Wewon‘t take this lying down and I’m considering whether it could be referred to the Competition Authority.”

“I have a lot of sympathy for Henry and the other producers,” Mr McArthur said. “Unfortunately, they were getting their supplies from people who now don’t have enough.

“I don’t see how it can be anti-competitive when there are other distillers who could supply. In Cooley, we would sell to anybody who could pay and who we thought had a reasonable chance of success. But those days are gone.”

In practice, that means just Irish Distillers and Bushmills — now owned by Diageo — could potentially supply but both have been reluctant to sell stocks.

William Grant, the new owners of Tullamore Dew, is considering building a new distillery to ensure sufficient stocks.

“It is incredibly difficult to source supply,” added Mountcharles.