NEW ZEALAND WINE ANNUAL TRADE TASTING

DUBLIN / 30 JANUARY 2O12

As it is summer right now in New Zealand it seems appropriate to offer you a very warm welcome to our 2012 Annual New Zealand Wine Tasting here in Dublin.

2011 has been a year of contrasts where the continued impressive growth in sales and the image of our wines has been dampened slightly by the adverse impact of lower foreign exchange rates of the NZ$ thus affecting the financial returns for our winemakers. However, reflecting the true entrepreneurial spirit of the Kiwis, they continue to invest in brand building here in the Irish market and the presence of over 34 New Zealand producers in the room, showing in excess of 250 wines, is an indication of this.

The 2011 vintage in New Zealand was a comparatively large one, albeit producing superb quality, but with growing global demand the problems of over-supply, which has been prevalent in the last two years, has now been largely eliminated and we now see supply coming back into balance. This fact, coupled with the news that New Zealand’s exports to Ireland are tracking at an impressive +13% growth (MAT to November 2011) means that there is a high degree of optimism amongst growers and winemakers.   The image of New Zealand together with the quality of wine in the bottle has earned us an enviable reputation within the trade but it is the consumers who remain convinced that it is worth paying a higher price than other wines available to them. It is because of this that the average retail price for New Zealand wine in Ireland is one of the highest.

New Zealand is regarded by many to be the most exciting ‘brand’ in the trade today and you will find in the room highly passionate producers showing a wide range of exceptional wines, giving you the ability to see for yourself that the vintages just get better and better.

Please note the four self-pour themed tables:

•    The Riesling Challenge – One vineyard, 12 different winemakers, 12 different wines. Which is best? You decide.

•     New Zealand Sparkling Wine – A very interesting category now with some new entrants

New Zealand Chardonnay – Complexity and elegance Bordeaux style red blends – Stunning examples from New Zealand’s North Island

In addition, at 2.30 pm there will be a Masterclass on New Zealand’s newest grape – Gruner Veltliner, conducted by Matt Thomson, winemaker at Saint Clair Family Estate.   This will take place in the Swift Suite.

Finally, please note that ALL the 2010 and 2011 vintage wines in the room have been certified as being made in a sustainable way in accordance with the SWNZ programme (Sustainable Winegrowing New Zealand). This demonstrates the significant work being done in the vineyard, the winery and the community in New Zealand as part of our commitment to be 100% sustainable by 2012.

Many thanks for your support and we look forward to working with you over the next 12 months. If you have any questions the NZW team and Jean Smullen are on hand to assist. We hope you have a very enjoyable day tasting and doing business.

The Team at New Zealand Winegrowers – Europe

David Cox

Director – Europe davidc@nzwine.com

Chris Stroud Marketing Programme Manager – Europe cstroud@nzwine.com

Sarah Shepherd

Marketing Programme Manager – Europe sarahs@nzwine.com

Felicity Johnston

Market Executive – Europe Auckland Based

felicity@nzwine.com

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