• Serge Dubs

    Serge Dubs Meilleur Sommelier du Monde 1989 (Auberge de l'Ill) ©JulienBinz

    Serge Dubs fait Chevalier dans l’ordre de la Légion d’honneur

    Congratulations to Serge on receiving this award on 14th July,2014.




    Register to elaine@noffla.ie

    Over the past two months NOffLA and the Discover the Origin campaign have invited members to discover the wines of the Bourgogne region of France during special masterclasses taking place around the country.  The master classes have been presented by wine expert Raymond Blake in Dublin, Cork and Galway, with one Dublin masterclass remaining this year.

    The Discover the Origin initiative features a range of food and wines with Protected Designation of Origin (PDO) status, including Parma Ham, Parmigiano Reggiano Cheese, Bourgogne Wines, Port and Douro Wines. All unique in how they are produced using traditional methods, as well as for their taste and heritage.

    The master classes have been enjoyed by all with many commenting on the quality of the products as well as the educational value and their eagerness to learn more about food and wine matching in the future.

    The next session will take place on 10th September in the Alexander Hotel, Dublin. Register to elaine@noffla.ie





  • Vodka

    High hopes, high spirits: ambitious plans for luxury Irish vodka brand.An Irish vodka is being launched by a former commercial director of the world’s top luxury brand.

    Kalak vodka will hit the market in October.

    Kalak vodka will hit the market in October. It’s the brainchild of Tipperary man Patrick Shelley, who until recently was commercial director of luxury behemoth LVMH Moet Hennessy in Russia.

    It will be primarily targeted at overseas consumers, although it will also be available at home. Mr Shelley aims to emulate the success of Irish whiskeys such as Jameson, which has proved a runaway success for French owner Pernod Ricard, with the premium vodka. It will be priced between €30 and €38 in Europe. Vodka is popular with Irish consumers but at entry-level rather than premium prices.

    The vodka will be made in West Cork using local ingredients. Its name, Kalak, is the phonetic spelling for the Irish name Ceallaich – the Celtic goddess of winter. “We expect to launch in Ireland in October, and then progressively roll out to other European markets. The principle export focus, however, will be the US, followed by Canada and Brazil. Our distribution strategy will be selective, focusing primarily on top off-licences, bars and restaurants,” said Mr Shelley.

    He has invested €150,000 in the company. Outside investment will be sought from the middle of next year.

    “Ireland has a lot of brand equity; people really trust Irish spirits. Our brand is about modern Ireland, mixing the natural beauty and mythology with contemporary design.”




    The 26th Galway Film Fleadh, in association with wine merchants Cases Wine Warehouse,  present an innovative sensory screening of ‘Somm’, a ‘documentary which takes the viewer on a humorous, emotional and illuminating look into a mysterious world—the Court of Master Sommeliers and the massively intimidating Master Sommelier Exam. This will be the first festival screening of Sommelier in Ireland.


    Pictured is Brian McClintic who is featured in the film.