Irish Distillers forges ahead in 120 markets worldwide
A UNIQUELY IRISH BRAND, JAMESON’S EXPORT PERFORMANCE WAS EXCEPTIONAL IN 201O, WITH THREE MILLION CASES SOLD WORLDWIDE
|JAMESON Irish whiskey won the Bord Bia Food and Drink Export Award for 2011, having passed the milestone of three million cases sold globally in 2010.
Meanwhile, Irish Distillers and Pernod Ricard are investing over €100m in Ireland over the coming three years to sustain its rapid expansion and expect Jameson to reach four million cases sold globally this year.
“Irish Distillers has shown huge marketing commitment to Irish whiskey and its exceptional export performance is to be welcomed not only for the sustained double-digit growth in exports, but for the fact that it promotes the Irish identity in more than 120 countries around the world,” says Minister for Agriculture, Food and the Marine, Simon Coveney TD
“It is proudly rooted in Irish heritage and tradition and its global reach provides a platform to build awareness and enhance the brand reputation of our entire food and drink industry, a key element of Food Harvest 2020.”
Irish Distillers employs 500 people and a further 280 jobs are to be created through the expansion of its Midleton distillery over the next four years.
Speaking at the awards ceremony in Trinity College, newly appointed Bord Bia chairman Michael Carey said this is probably the most exciting time ever to be in the food and drink industry.
“The increase in exports would be impressive at any time but against the backdrop of global economic uncertainty and our own domestic difficulties it is truly remarkable. Equally remarkable are the achievements of the award winners, who have demonstrated success in areas critical to future growth, from innovation and branding to sustainability and entrepreneurship.”
There were eight companies awarded under various categories. Kerrygold and Cashel Blue were also honoured with a special recognition of their co-branding, ‘co-opetition’ initiative in the US market.
Andrew O’ Gorman, January,2012.